Irish Distillers has released the results of its financial performance for the first half of its financial year, covering July – December 2020. The results demonstrate Jameson’s resilience, with sales growth of 3% globally.
Jameson recorded volume growth in key markets including the UK (12%), USA (7%), Russia (7%), and Ireland (4%). Within the broader Jameson family, Jameson Black Barrel posted volume growth of 31% globally versus the same period last year, capturing the growing consumer trend toward more premium brands.
In total, Jameson sold 4.75m cases, its highest ever volumes in the first half of the year. This was aided by sales of over 2m cases in the US in the first half of the year for the second year in row. The brand also saw continued growth in emerging markets including Nigeria, India, and Brazil.
The single pot still Irish whiskey category continues its resurgence, driven by value growth in Redbreast (33%) which saw the addition of a new permanent expression to the family with the launch of Redbreast 27 year old in March 2020. Value growth was also seen across the Spot range (31%), with the reimagined Blue Spot unveiled in November, reuniting the historic Spot family for the first time in over half a century.
The RTD category has continued its upwards trend – Jameson’s RTD range was up by 42% in value compared to the first half of the previous year due to growth in the Australia, New Zealand, UK and Canada.
Conor McQuaid, Chairman and CEO of Irish Distillers, said: “Despite an extremely difficult environment, we had a solid start to the financial year, with sales of Jameson Irish whiskey showing resilience by growing 3% in the first half of the year.”
“The trend of premiumisation continues apace as more and more consumers choose higher quality spirits, with Redbreast, the Spot range, and Method and Madness achieving their highest ever volume sales, with the Midleton range seeing significant value growth (+46%) driven by the US, UK, Irish, German, and Canadian markets.” added McQuaid.
“While our results reflect increased demand in the off-trade outlets, the pandemic continues to present challenging business conditions for our partners in hospitality, the on-trade and global travel retail. We understand that it will take some time for those sectors to recover and reach pre‐pandemic growth levels, but we are optimistic for the future and confident that they will rebound and emerge even stronger than before.”