According to new figures released by Musgrave MarketPlace, Irish consumers will spend an additional 6% on crisps, chocolate and biscuits this festive season compared to last year.

Between now and Christmas, Musgrave MarketPlace predicts sales of over 20,000 tins of Jacobs biscuits, which amounts to over 1m individual biscuits, as well as 2,600 cases of Jaffa Cake Yards, 29,200 bags or tins of Roses, 46,000 units of Milk Tray and 839,682 bags of Tayto crisps.

The most popular Jacob’s Biscuits product sold at Musgrave MarketPlace is the Afternoon Tea Tin assortment, followed by Chocolate Kimberleys and USA biscuits.

Musgrave MarketPlace released the figures as part of its Christmas Made campaign which offers customers everything they need for Christmas, from confectionery and Christmas trees to desserts and hampers.

Ciara McClafferty, Trading Director at Musgrave MarketPlace, said: “Christmas is a time for tradition, friends, family and, of course, food. As Ireland’s leading wholesale supplier to foodservice, retail and SMEs, we see a sharp rise in demand for traditional Christmas treats like crisps, chocolate, biscuits and fizzy drinks. In keeping with previous years, we predict a seasonal spike in confectionery sales of 6%. We are fully stocked up on all Christmas treats for 2019 and look forward to welcoming our customers in our branches over the next few weeks.”

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