For the third year in a row, Ireland has been voted Best European Destination at the Group Travel Awards.

Ireland won out over destinations like Prague, Germany, Belgium, Cyprus and Switzerland to claim the title. The award was presented to representatives of Tourism Ireland at a ceremony in London.

The annual awards celebrate and recognise the best destinations, events, accommodation, transport providers and attractions for the British group travel industry, as voted for by readers of GTO (Group Travel Organiser) magazine.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “We are delighted that Ireland has been voted Best European Destination once again at the Group Travel Awards and we would like to take this opportunity to thank all the group travel organisers who voted for us. Travellers nowadays have tremendous choice, which makes it more important than ever for us to ensure the island of Ireland stands out from other destinations.”

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