Fáilte Ireland has announced that Ireland has won the bid to host the social media conference TBEX Europe 2017.

Ireland will see the largest gathering of world travel bloggers, writers, new media content creators, and travel industry professionals. The conference will take place from 3rd – 5th October, 2017 in the INEC Killarney, Co. Kerry and will attract more than 650 delegates from all over the world. It is estimated that the visitors will an online output which reaches an audience of over 300m.

A range of pre and post conference farmiliarisation trips are being organised for attendees, who will be in Ireland for an average of nine days.

It is expected that TBEX Europe 2017 attendees will primarily come from North America and Europe, but there will also be a sizeable contingent present from Asia and the rest of the world. Most TBEX delegates are content creators; producers of blogs, podcasts or web TV but approximately 20% of those in attendance include Destination Management Organizations (DMO), Travel Brands, Hoteliers, Tour Operators, Public Relations and Marketing Agencies, Traditional Media Editors and Publishers.

In winning this conference bid Ireland has beaten off competition from other European destinations including Poland and the Czech Republic.

Minister of State for Tourism and Sport, Patrick O’Donovan T.D. welcomed the announcement, adding: “Thanks to the efforts of Fáilte Ireland, we have won a conference which will deliver up to 650 of the world’s most influential travel bloggers to our shores with the potential to showcase Ireland to hundreds of millions worldwide. The future of tourism is very much dependent on growing our digital footprint and an event like this is a significant boost for marketing all the great assets we have on offer.”

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