Italian travel magazine In Viaggio has dedicated its entire August issue to the island of Ireland.
The Irlanda 2019 edition will reach around 40,000 readers, or potential holidaymakers for Ireland, over the coming weeks.
Tourism Ireland in Milan, in conjunction with Fáilte Ireland and Tourism NI, invited journalists from the magazine to visit this spring and in 2018. The resulting August edition features photography throughout and articles including “The most beautiful Irish villages in Kerry and West Cork”, “The Kingdom of Game of Thrones” and “Donegal: the artisans of tweed on the northwest coast”, as well as information on Dublin, the Midlands, Ireland’s Ancient East, food, cycling and walking.
“We are really pleased with the coverage in this month’s In Viaggio magazine,” said Niamh Kinsella, Tourism Ireland’s Manager in Italy. “Publicity is an important element of Tourism Ireland’s overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday on the island of Ireland.”