As the Adventure Travel World Summit 2014 (ATWS) has ended, delegates have been fulsome in their praise of Ireland. The high profile event, which took place in Killarney the week starting 6th October, was hosted in Ireland for the first time ever and proved an effective opportunity to sell the country to the most influential players within one of tourism’s fastest growing sectors.
Attendees included travel agents, bloggers and media and represented a global ‘who’s who’ in the adventure travel industry.
Many of the 700 international delegates took part in pre-summit “adventures” (tailored tours to showcase the best Ireland can offer) which showcased the variety and attractiveness on offer for the more adventurous outdoors-loving traveller. Delegates kayaked, climbed and cycled around many of the best outdoors venues in Ireland, with many tweeting and posting images of their travels all around the world.
Nathan Borchelt, Senior Product Manager, Travel and Adventure, National Geographic emphasised: “No matter how much time I’ve spent in Ireland it’s clear that it’s not enough. The country exceeds every known cliché – the pubs and the rolling hills and the kind-hearted people and the Guinness. But as a landscape for adventure it feels like Ireland is defining a whole new part to its already-rich persona. And with all the hiking, biking, kayaking, and surfing on the Wild Atlantic Way alone, this part of Ireland may be its best-kept secret…at least for now.“