The first look teaser trailer for the upcoming Star Wars - The Last Jedi has been released, and in it is a unique showcase of Skellig Michael and the Wild Atlantic Way.
The trailer was released in Orlando, Florida on Friday 14th April, at the 2017 edition of Star Wars Celebration, the annual fan convention, which attracts Star Wars devotees from around the world. Tourism Ireland, together with three Irish tourism partners, attended the four day convention.
Skellig Michael’s appearance in the last installment of Star Wars presented Tourism Ireland with a once in a lifetime opportunity to highlight the Wild Atlantic Way to fans of the science fiction franchise.
The location scouts came back for a second shoot in May 2016, as part of filming for The Last Jedi. Locations along the western seaboard were handpicked to represent the planet Ahch-to in Episode VIII – due to hit the big screen on 15 December.
The Star Wars folks obviously enjoyed their time here. When the Irish shoot wrapped, Lucasfilm took out eight ‘thank you’ ads in local newspapers in the West of Ireland, saying the cast and crew were “captivated by the Wild Atlantic Way and their journey to Ireland”. Mark Hamill even tweeted: “How I will miss IRELAND. Its beauty, its people, its … snackfood” (in a reference to Tayto crisps).
Niall Gibbons, CEO of Tourism Ireland, said: “The fact that Episode VIII: The Last Jedi, due for release this December, was also shot on location along the Wild Atlantic Way is another fantastic coup for Irish tourism – and we’re absolutely delighted that the Wild Atlantic Way features so heavily in the first peek of the next episode.”