45 British meetings and events professionals attended the annual Ireland Meets the West End in London B2B event recently.
Organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI, the annual event saw the buyers meet, and do business with, some 37 tourism businesses from across the island of Ireland.
The aim of Ireland Meets the West End is to grow business tourism from Britain to the island of Ireland. The event provides an opportunity for the companies from Ireland to showcase and sell their product and to convince the British buyers to confirm their meetings and events in Ireland for 2020 and beyond.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland was delighted that so many British meetings and events professionals took the time to attend our Ireland Meets the West End event and meet our partners from across the island of Ireland, demonstrating their commitment and interest in the island of Ireland for 2020 and beyond.”
Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending almost three times more than the average visitor. Corporate meetings and association conferences continue to be the focus of Tourism Ireland’s business tourism promotions in Britain.
Julie Wakley continued: “Business tourism is an important, high yield sector and Tourism Ireland has undertaken a programme of activity throughout 2019 to grow business from this sector.”