23 British meetings and events professionals learned about Ireland at a B2B event in Shropshire recently.
Ireland Meets the Midlands saw the British buyers meet, and do business with, 23 tourism companies from across the island of Ireland.
The event was organised by Tourism Ireland, in conjunction with Fáilte Ireland and Tourism NI, to grow business tourism from Britain to the island of Ireland. The event included a series of one-to-one meetings, as well as networking opportunities, providing an opportunity for the businesses from Ireland to showcase and sell their products, as well as to communicate what is unique about Ireland as a destination for doing business.
Tourism businesses taking part included A Touch of Ireland, Christchurch Cathedral, Dunboyne Castle, and Mespil Hotel.
“Tourism Ireland was delighted that so many meetings and events professionals took the time to participate in our Ireland Meets the Midlands event and meet our partners from Ireland – demonstrating their commitment and interest in the island of Ireland and our business tourism offering,” said Julie Wakley, Tourism Ireland’s Head of Great Britain.
Meet in Ireland is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism NI – who work in partnership to promote the island of Ireland as a conference and meeting destination.