Tourism Ireland hosted an event in Milan, Italy, recently, aimed at highlighting reasons for Italians to holiday in Ireland in 2019.
The event was attended by around 60 travel and lifestyle journalists and bloggers, as well as some Italian tour operators.
The event was designed to entertain and inform the guests about Ireland and bring the destination to life, and included a cooking demo by Paul Cunningham of Brunel’s Restaurant in Newcastle and whiskey tasting by Slane Distillery.
Other companies showcasing included Bord Bia, A Taste of West Cork Food Festival, and Galway 2020. Photo opportunities for the influencers and journalists helped stimulate sharing and conversation about Ireland on social channels during the event.
Tourism Ireland also unveiled its new “Fill your Heart with Ireland” campaign (in Italian, “Irlanda Dritto al Cuore”).
Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “In 2017, we welcomed a record 363,300 Italian visitors to Ireland, up 5.5% on 2016. We are now focused on the year ahead. Our aim is to build on this success and to continue to grow Italian visitor numbers.”