Tourism Ireland’s global marketing website, Ireland.com, scooped three awards at the recent W³ Awards in New York, which recognise creative excellence on the web.
The W³ Awards, now in their ninth year, are extremely well regarded in the United States and are similar to the Webby Awards, attracting more than 4,000 entries this year. The judging panel – the Academy of Interactive and Visual Arts – honours outstanding websites, web marketing, web video, mobile sites/apps and social content created worldwide.
Tourism Ireland picked up the following awards:
- Gold for its Wild Atlantic Way website design
- Silver for visual appeal of its Wild Atlantic Way website
- Silver for its St Patrick’s Day campaign, including social content and promotion
Tourism Ireland launched Ireland.com, its new international website for tourism to the island of Ireland, at the beginning of 2013. Since then, Tourism Ireland has rolled out 28 sites around the world and in nine different language versions.