Invivo & Co has announced the appointment of Rachael Everitt as its new International Marketing Manager, with responsibilities in territories including New Zealand, Ireland, the UK, and the US.

In the new role, Everitt will be working with local agencies and distributors to grow the Invivo portfolio, which includes the Graham Norton line of wines and spirits as well as the recently launched Invivo X, Sarah Jessica Parker’s wine brand.

British-born Everitt previously worked at integrated agency Pead, where she developed creative strategies for consumer brands and headed up the agency’s drinks portfolio.

Invivo co-founder Tim Lightbourne said: “Rachael has a unique background having worked at London-based creative agencies on news generation coupled with a breadth of international drinks industry experience working with the likes of Sainsbury’s, Gonzalez Byass, and NZ Lighter wines.”

Everitt said: “In the coming months we will be evolving our international digital strategy. This includes entertaining our customers with the world’s first-ever virtual wine blending sessions with our partners, Graham Norton and Sarah Jessica Parker. It’s a great team to be part of and there is a lot of fun to be had along the way.”

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