More than two million readers of the New York Times have been reading all about Enniskillen and this year’s hugely successful Happy Days International Beckett Festival.
Tourism Ireland – in conjunction with the Happy Days Festival – invited The New York Times, as well as a number of journalists from other top national publications in GBritain, the United States and Germany, to come and experience the festival and to experience Enniskillen and the Fermanagh Lakelands.
The visit of these journalists has already generated extensive positive publicity for the festival and Fermanagh, including the story in a recent edition of The New York Times, under the headline “In Northern Ireland, a Celebration of Samuel Beckett”.
Other articles about the festival have appeared in major newspapers like The Telegraph, the Guardian and the Observer.
Niall Gibbons, CEO of Tourism Ireland, said: “Inviting influential media to come and experience at first-hand what Northern Ireland has to offer is a key element of our publicity and PR programme, helping us to spread the good news across the world about the many things to see and do in Northern Ireland.”