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Gino’s Gelato Goes Green

Family-owned Irish business Gino’s Gelato is going green, having swapped 90% of its packaging for sustainable alternatives, and aims to be 100% sustainable by 2020.

The company has been using local sourced organic milk since its inception, creating freshly made traditional gelato daily in all of its stores across the country. Over the past year Gino’s has been making moves to use 100% compostable materials, swapping around 5m plastic spoons, tubs, cups and waffle and crepe containers with fully biodegradable replacements.

Co-founder Jonathan Kirwan was moved to change Gino’s Gelato environmental footprint in recent years after watching a documentary on plastic waste in the oceans and how it is affecting beaches in Southern Asia. After tackling the recycling in his own home, Jonathan realised he needed to tackle the issue within the business.

“It struck me that we sell millions of tubs and plastic spoons each year and this is where we started making changes,” said Jonathan Kirwan.

“We strongly felt that it was our responsibility to lead the change in this area. We are taking responsibility for our own environmental impact and putting in the work, so that our customers don’t have to. I now want to make our shops as efficient and environmentally friendly as possible.”

Gino’s Gelato CSR mission is to be a sustainable, ethical Irish business. Using organic Irish milk from The Village Dairy in Carlow, the quality and origin of the milk is hugely important to the Gino’s Gelato offering.

“Overall we want our customers to know that choosing Gino’s this summer means choosing a guilt-free, Irish treat,” said Jonathan Kirwan. “Happy staff, happy cows, happy customers, saving the planet each day. Not a bad day’s work.”

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