Six Irish gin producers travelled to Belgium on December 7th, to take part in a trade mission aimed at promoting their brands in the local market.
Brands taking part in the trade mission to Belgium included The Exiles, Drumshanbo Gunpower Irish Gin, Dingle Gin, Slingshot Irish Gin, Conncullin Irish Gin and Minke Irish Gin.
Belgium is regarded as one of Europe’s fastest growing markets for premium gin, and is therefore being targeted by the Irish sector as a country with high export potential. Latest figures show that the value of Irish gin exports rose by 226% in first eight months of 2018.
Earlier this year, Irish Gin producers published their Strategy for Irish Gin, which aims to make Irish gin a world-leader in terms of standards for quality and authenticity. Irish gin producers have the ambition to treble their sales to exceed 400,000 9 litre cases by 2022.