A German film crew travelled the Wild Atlantic Way recently, following German extreme sports personality Felix Wiemers around the Sligo and Mayio region.
Felix will showcase the Wild Atlantic Way on his social media channels to sports enthusiasts in Germany and for BMW Mountain, a German mountain sports and bike company. The footage will be part of their 2019 social and online media campaign.
Fáilte Ireland, in conjunction with Tourism Ireland, provided the film crew with an itinerary of the best spots to film off the beaten track as well as some of the more well-known spots around Sligo and Mayo to surf and mountain bike.
Felix Wiermers commented: “We enjoyed our visit to Ireland very much. The weather was typical Irish, the surf was amazing and we had the chance to try out kitesurfing for the first time and experienced incredible trails in mountain biking. Adding to this, the food in the local pubs and the taste of Irish whiskey were treats in the evenings. We felt extremely welcome and love the Irish mentality, or craic, everywhere we went.”
Daragh Anglim, Head of Marketing and Digital with Fáilte Ireland, said: “It is extremely important for companies such as BMW Mountain to come and experience first hand what the Wild Atlantic Way has to offer the adventure traveller. Although the region around Sligo and Mayo provides extraordinary and breath-taking possibilities for mountain bikers and surfers, the people in the rest of Europe do not have this on their agenda so far.
“By providing them with a positive experience during their visit, it is our hope that the coverage created will be a lasting legacy and encourage more visitors to consider Ireland in the future.”