Fantastical Games of Thrones props – including dragon eggs and three-eyed ravens – have been appearing in locations around Belfast and Northern Ireland over the past few weeks, as part of a new Tourism Ireland campaign created in partnership with HBO.
Three-eyed ravens, replicas of those used in Game of Thrones, were seen perched on top of old-fashioned wooden signs, specially erected to point the way to some of the iconic locations around Northern Ireland where the series is filmed. And replica dragon eggs were placed among fruit and vegetables in a market stall in St George’s Market in Belfast, ‘for sale’ at 125 Gold Dragons (the currency used in Game of Thrones).
Photos and videos were taken of the props in the various locations and will be promoted by Tourism Ireland to some 100m Game of Thrones fans around the world, as ‘real news’ items in the new campaign.
Timed to coincide with the return of the fifth season of Game of Thrones, the campaign will be rolled out by Tourism Ireland, through Facebook and Twitter, in Great Britain, the United States, Canada, Australia, France, Germany, Spain, Italy, the Netherlands and Scandinavia.
A second phase of the campaign will be rolled out by Tourism Ireland in the coming weeks.