Jamjou founder Jo Brennan with Prem Group CEO Jim Murphy.

Jamjou founder Jo Brennan with Prem Group CEO Jim Murphy.

Irish tech startup JamJou has launched an innovative application that delivers training via game-based real life work scenarios, available on PCs and mobile devices.

JamJou uses gaming mechanics to help employees better engage with training initiatives and is currently being used for customer service, sales and product training roles.

The system is cloud-based, meaning no software is required for installation, and it also allows management to view, in real-time, employee progression as they work their way through the training.

Interactive elements such as leader boards, point scoring, scenarios and animated characters are all used to help employees engage with the training. As they progress, further levels are unlocked. Each level is designed to take less than five minutes to complete and are continually assessed and updated to keep up to date with modern workplace practices.

Already the service has been adopted by several companies, including Prem Group, a hotel management and serviced apartments company that oversees 32 properties spread across Ireland, the UK and Northern Europe. Prem Group plans to roll out the service to all its properties in the UK early this year, having successfully trialled it in Ireland recently.

As well, Prem Group is considering using JamJou at its hotel management services group, Trinity Purchasing, which looks after over 115 properties across Europe.

“We are very excited about this product and have seen a positive effect on our business. ‘Mystery Shopper’ inspections have found real behavioural change with front line staff who have trained with JamJou and feedback from users has been excellent. We see this as an innovative and fun way to deliver training and JamJou as the future of training in hospitality,” said Jim Murphy, CEO of Prem Group.

“I couldn’t find a good product in the market place that really engaged staff and helped training to be retained. Companies using JamJou have found through mystery shopper audits that it has made real behavioural changes in customer service, sales and product knowledge,” said founder and former training consultant Jo Brennan.

JamJou has been targeted by Enterprise Ireland as a high potential startup and the company hopes to capitalise on the rapidly growing gamification and e-learning markets, which are expected to grow by 37% and 23% respectively before the end of the decade.

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