General News

Galway is “Ireland’s Cultural Heart”

The second in a series of Tourism Ireland short films aimed at British holidaymakers has been released, this time focusing on Galway and Connemara.

The online films star TV and radio presenter Angela Scanlon and her dad Phelim, and was produced in association with The Daily Telegraph.

In the latest release, viewers see Angela and Phelim begin their trip in Galway. “We’re starting our journey in Ireland’s cultural heart, Galway,” says Angela. “With a rich history, it’s a wonderful place to explore cobbled streets, colourful shops and independent cafés.” They walk under the Spanish Arch and stroll around the streets, before hitting the road for a drive through Connemara, arriving at Kylemore Abbey. Then, after stopping on the Sky Road, they reach Clifden.

The online videos – called On the Road with Angela Scanlon – are all about driving holidays around the island of Ireland. They will be hosted on the Telegraph website and will be promoted via online advertising as well as on the social platforms of both The Daily Telegraph and Tourism Ireland, including Facebook and Twitter, and will be seen by around 123,000 viewers.

The campaign includes a series of articles about Ireland in the Saturday travel section of The Daily Telegraph, as well as a series of ads in the paper; and a specially-created Indulge in Ireland hub on The Daily Telegraph website.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Our promotion with The Daily Telegraph and Angela Scanlon is specifically designed to encourage British travellers to come and discover the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.”

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