Absolute is celebrating its refreshed citrus portfolio with the Front Yard Citrus Club, a social movement created in partnership with actress, author and humanitarian Garcelle Beauvais.
The campaign encourages consumers to mix it up this summer, making their front yards the place to be.
Inspired by Absolut’s citrus portfolio including Citron, Lime, Mandrin and Grapefruit flavored vodkas, the Absolut Front Yard Citrus Club is a signal to break the ice, whether mixing with old friends or meeting new neighbors.
To celebrate, Absolut and Garcelle have co-created a line of citrus-inspired coolers to serve as an invitation and a visual cue that the block is ready to mix and mingle. Produced by Outside Gang, the coolers lean into the fruits and colorways of the Absolut citrus bottles and are not only meant to be a central gathering place for the neighborhood, but also are the perfect pop of color to amp up front yard decor.
As a hostess herself and as the Front Yard Citrus Club’s Social Director, Garcelle will provide tips and tricks for making the most of time with friends and family including how to properly set the front yard scene, playlists, and how to party prep for success.
“The front yard has always been a great place to meet new neighbors and reconnect with old friends, and Absolut’s Front Yard Citrus Club is the perfect way to mix it up this summer and bring people together,” said Beauvais. “As the Social Director of Absolut’s Front Yard Citrus Club, I had the privilege of working closely with the brand to bring a custom collection of summer coolers to life, inspired by Absolut’s citrus portfolio, to help people mix it up in their front yard all summer long.”
Absolut is creating a limited edition Front Yard Citrus Club Cocktail Kit that will include everything one needs to make the front yard ready for its hosting debut. Each cocktail kit will include an Absolut x Outside Gang Cooler with a corresponding bottle of the selected Absolut citrus flavor, along with ingredients to make the Absolut Citrus Swizzle, a versatile cocktail that is best served in the front yard.
In addition, each cocktail kit will include the brand’s cooler design partner, Garcelle Beauvais’ recently released book, Love Me As I Am. The citrus-inspired coolers are available on ReserveBar.
“This summer, we’re inviting people to break up with the backyard and focus their entertaining energy on the front yard with Absolut’s Front Yard Citrus Club, and it’s not just a place, but a mindset where once just neighbors can evolve into friends,” said Matt Foley, Vice President Marketing, Absolut. “As a brand known for mixing things up and bringing people together, this social movement is a celebration of conviviality inspired by our Absolut citrus flavors.
Absolut Citrus Swizzle
- 2 parts Absolut citrus flavor
- 1 parts Lime Juice
- 0.75 parts Simple Syrup
- 2-3 Dashes of Bitters
- Garnish: Candied dehydrated citrus fruit
- Absolut Grapefruit + Rosemary
- Absolut Lime + Mint
- Absolut Mandrin + Sage
- Absolut Citron + Basil
How to Mix:
- Combine ingredients into a footed pilsner glass. Add a small amount of crushed ice and swizzle to mix ingredients and aerate/dilute. Pack glass with crushed ice, and top with bitters. If available to you, garnish with fruit & herb.
To learn more about Absolut’s Front Yard Citrus Club, cocktail kit and summer citrus cocktail inspirations, visit absolut.com/us/citrus.