General News

Football Legend Sepp Maier Helping to Promote NI

Tourism Ireland has enlisted the help of legendary German goalkeeper Sepp Maier to showcase Northern Ireland and in particular its golfing opportunities, as well as The Open at Royal Portrush.

Sepp arrived in Northern Ireland on 16th May and played at Ardglass Golf Club. He also played at the Dunluce Links at Royal Portrush and a number of other courses, and checked out the set up for The Open.

He also visited Dunluce Castle and The Boatyard Distillery in Enniskillen. Footage and photos of Sepp at the various locations were shared by Tourism Ireland, with the media in Germany and via its social channels. Sepp also shared details of his visit on Facebook.

Sepp was accompanied by a journalist from German golf magazine GOLFmagazin. An article about golf in Northern Ireland will feature in the magazine in July, reaching around 44,000 readers.

“We’re delighted to welcome Sepp Maier,” said Peter Nash, Tourism Ireland’s Manager for Central Europe. “He’s an enormously popular and recognised figure, so his visit is a great opportunity for us to highlight Northern Ireland and the superb golf here to potential German holidaymakers – and to his many fans elsewhere around the world.

“Tourism Ireland is undertaking a programme of promotions in Germany, and elsewhere around the world, to highlight the island of Ireland and The 148th Open at Royal Portrush.”

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