The worlds of food, once the domain of restaurants and cafés, and libations, traditionally the domain of pubs and bars the world over, are merging at an unprecedented pace. Restaurants are working harder than ever to curate varied wine, beer and spirits menus, while pubs are at a serious detriment if they’re failing to capitalise on the potential of food sales - be that light bites, a weekday lunch offering or a full a la carte service.
It’s with this two way traffic of ideas, services and products in mind that FFT.ie is now expanding its offering into deep coverage of the drinks industry. Already a market leader in foodservice, the team will be bringing its expertise into the drinks sector from 2018 onwards, serving the licensed trade in Ireland with the same level of professionalism and total coverage that has aided the foodservice industry so well over the last half decade.
Having successfully connected industry professionals across its platform, covering print, digital and face-to-face, FFT.ie is aiming to provide the drinks trade with the same level of quality while continuing to expand on its island-wide food coverage.
Added to the significant investment in FFT.ie by Dun Aengus Invest Ltd, it’s an enticing prospect for publicans, bar staff, trade organisations, wholesalers, suppliers, brewers, distillers, bottlers, and everyone in between.
"We are really excited by the possibilities and, combined with new investment in our publication and platform, we plan to further build on our success serving the industry,” said Thomas Holland, the founder of the publication and a dynamic force in moving it forward.
Why the focus on drinks?
Andrea Moloney, Marketing Supervisor for the entire Porterhouse Group, recently told us: “I’ve just discovered FFT.ie. I was quite impressed with your website. The stories were very useful and indeed up to date. I thoroughly enjoyed reading it all. I’d go so far as to say the website is terrific and includes tonnes of inside information on the drinks sector!”
Mark Murphy, FFT's long-time editor, stated: "We are inspired by feedback like this to do more and more for Ireland's drinks businesses and we are continually being encouraged by the sector to do so."
For information on how FFT.ie can highlight your new products and services the on on trade, email firstname.lastname@example.org.