Five local Irish food producers have been chosen to be showcased in SuperValu stores nationwide over a three week period.
The producers are part of SuperValu’s Food Academy programme, run in conjunction with Bord Bia and the Local Enterprise office. They were chosen from a pool of 290 producers. Participants in the programme receive training in food safety, market research and branding, marketing, finance, sustainability and business development.
From 23rd September each of the five producers will see their products on sale across 150 SuperValu stores around Ireland. The five companies chosen include Blakes Always Organic from Co Leitrim; Little Thai Kitchen from Co Waterford; Feighery’s Farm from Co Tipperary; Hassetts Bakery Co. Cork and The Sweet Potato Pizza Company from Dublin.
The Food Academy programme currently supports 290 Irish food and drink producers, making their products available 52 weeks of the year in their local SuperValu stores. In 2020, there was a 15% growth in SuperValu Food Academy sales, with participants delivering €28m in retail sales.
Carmel Biggane, Food Academy Manager, SuperValu, said: “The Food Academy programme is designed to help small businesses through their journey from start-up, to getting their products on our shelves and growing into thriving businesses. We believe in supporting local Irish Food & Drink producers and are incredibly proud to have helped so many local producers over the last 8 years.”
Ciara McClafferty, Trading Director, SuperValu, said: “At SuperValu, we have always believed in supporting local producers. Great quality and taste is synonymous with this initiative and this is another opportunity to celebrate and elevate the best of Irish food and drink coming out of the Food Academy programme.”