Fáilte Ireland has unveiled its tourism plans for the coming year, based around five key action points intended to best take on the expected challenging economic period the country is entering.

The plans were unveiled at an industry event in Croke Park on Monday 11th November in front of over 600 industry representatives.

The national tourism development authority is to invest €6m in a new domestic and Northern Ireland marketing campaign to encourage short break domestic trips, as well as earmarking €12m capital investment for 25 new and enhanced visitor attractions and activities. Much of this capital investment will be in regional areas, to help drive visitor numbers to lesser known areas and attractions.

A newly formed Sector Development division in Fáilte Ireland will be focusing on Brexit and Business supports and training in 2020, and a €400k campaign promoting careers in tourism will also kick off in January 2020. A digital hub will be created that will act as a one stop shop for information on courses and careers in tourism and hospitality.

In his address at the launch, the Minister for Transport, Tourism and Sport, Shane Ross T.D., welcomed Fáilte Ireland’s plans for 2020: “Tourism is an industry that generates €7.5bn in revenue and supports the employment of 260,000 people. Fáilte Ireland’s action plans for 2020 show a robustness and determination to help the industry maintain this significant level of economic activity in challenging times.”

According to Fáilte Ireland CEO Paul Kelly, the 2020 plans are about “helping the industry across the regions to be Brexit ready while developing and supporting a tourism sector that offers strength and sustainability to our economy next year”.

Minister of State for Tourism and Sport, Brendan Griffin T.D., said: “The comprehensive plans launched today by Fáilte Ireland quite rightly focus on supporting tourism region by region. With Government support through Project Ireland 2040, Fáilte Ireland can continue to invest next year in visitor attractions and activities that will spread tourist activity across the regions and across all seasons.”

Paul Kelly, CEO of Fáilte Ireland, said: “Fáilte Ireland’s focus next year is on helping to sustain and support the tourism industry region by region. In 2020, through the government’s Project Ireland 2040 programme, we will be investing over €12m to develop new and improved visitor attractions and activities for our visitors.”

Paul Kelly continued: “With a new directorate of Sector Development established within Fáilte Ireland to drive the long-term development of the tourism sector and, as part of the Government’s Getting Ireland Brexit Ready programme, we will be stepping up our business supports and training programmes for the industry.”

Share This