Fáilte Ireland has been helping to showcase Ireland as a golfing destination this week, through its support of the Dubai Duty Free Irish Open.
Golf tourism is a lucrative sector for Ireland and one that Fáilte Ireland, as the national tourism development authority, is working to grow across multiple markets.
Fáilte Ireland figures show that annually more than 200,000 overseas visitors play golf, which contributes almost €270m to the Irish economy and accounts for over 1.7m bed nights.
Head of Commercial Development at Fáilte Ireland, Paul Mockler, said: “This is a very lucrative sector as golf visitors typically spend three times more than the average tourist, with most of their spend going directly into local economies. Vitally, the spread of golf courses around the country offers a significant opportunity to drive tourism growth outside of the better-known tourist hotspots – a key focus of our work at Fáilte Ireland.
“We’re delighted to support the Dubai Duty Free Irish Open which provides unrivalled promotion of Lahinch as both a golf and visitor destination. To make sure we leverage the international profile this event commands, we are hosting the US Golf Channel team in Lahinch and at other key golf locations and courses along the Wild Atlantic Way, particularly in the area north of Galway.”
This year’s event is the first time the US Golf Channel will set up a live studio at the Irish Open and broadcast promotional packages, featuring a number of golf courses and locations along the Wild Atlantic Way and north of Galway.
Alison Metcalfe, Tourism Ireland’s Head of North America, added: “We’re delighted that the NBC Golf Channel will broadcast from this week’s Irish Open at Lahinch and along the Wild Atlantic Way, bringing our message about the world-class golf on offer here to a huge audience of potential American golf holidaymakers.”
The Dubai Duty Free Irish Open event runs until Sunday 7th July, attracting up to 100,000 golf enthusiasts from around Ireland and overseas.