Fáilte Ireland has kicked off a domestic spring advertising campaign for Ireland’s Ancient East, highlighting the region as an ideal location to take a short break.
Aimed at families, the TV ad campaign builds on the Great Stories Stay With You Forever creative previously rolled out by Fáilte Ireland. The original ad will run for one week, with a new shorter version rolling out from 26th of February to the 19th of March on RTE, Virgin media, Sky Ireland, Channel 4 and E4.
The spring campaign will also include advertising across national and local radio, specifically targeting the ‘empty nesters’ market (parents whose children have grown up and left the family home) in the post Easter period, as well as advertising across outdoor and social media channels.
Fáilte Ireland’s Director of Marketing Niall Tracey said: “Our home holiday marketing activity is especially geared to generate business in the ‘shoulder seasons’ each side of summer to allow tourism operators trade longer which is good for jobs and also important in terms of developing and maintaining a strong product on the ground for all tourists – whether domestic or international.”