The Chairman of Fáilte Ireland, Michael Cawley, has stressed that a mixture of strong regional air access, compelling experience brands and continued investment will be key to sustained growth in the mid-west region.
Mr Cawley was addressing the prospects of the local tourism industry as the Fáilte Ireland Authority met to deliberate on its plans for 2017 at the University of Limerick.
Mr Cawley said: “As a peripheral destination on the edge of Europe and with nine out of ten visitors arriving here by aeroplane, Ireland is highly dependent on the air access which has fuelled much of the recent tourism growth. Fáilte Ireland’s plans for the year ahead will have a strong emphasis on regional growth but, if they are to bear fruit along the west coast, we must also ensure that we maintain and promote good levels of local air access in Shannon, Kerry and Knock.”
Mr Cawley added that Fáilte Ireland and its Wild Atlantic Way team are currently in discussions with the regional airports along the Wild Atlantic Way to develop a public private marketing vehicle to further grow international awareness of the brand.