Fáilte Ireland’s Dublin Convention Bureau was pitching for new UK conference business in London recently, at its annual Meet Dublin in London event.

At the event, UK buyers met directly with 50 of Dublin’s leading hoteliers, business meeting venues and conference organisers to generate new business for the Meetings, Incentives, Conference and Events (MICE) sector in Dublin through a showcase of the facilities the city can offer business delegates.

This year’s Meet Dublin in London event, which has become a favourite in business tourism event bookers’ calendars, is drawing its largest UK attendance ever with almost 280 top UK meetings and events buyers. It is estimated the potential velue of new business could be worth up to €45m.

Irish companies taking part included Aviva, the Camden Court Hotel, Guinness, and the K Club.

The pitching took place on the Silver Sturgeon boat located on The River Thames at an event created by Fáilte Ireland with special host, Emmy Award winning Irish TV personality, Baz Ashmawy.

Fáilte Ireland’s Head of Commercial Development, Paul Mockler said: “In the first quarter of this year alone, Fáilte Ireland has already secured €42m worth of new global meetings and events. With the uncertainty caused by Brexit, it is more important than ever that we put our best foot forward in attracting our nearest overseas market to Ireland to ensure we maximise the potential of this sector.”

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