The Business Tourism team from Fáilte Ireland was in London recently, pitching for new UK business worth up to €58m for the Irish economy.
The team was in London as part of Fáilte Ireland’s annual Meet Dublin in London event, where Dublin was promoted as a conference, meetings and events destination.
Over 300 UK buyers met directly with Irish hoteliers, meeting venues and conference organisers to generate new business for the Meetings, Incentives, Conference and Events (MICE) sector.
This year’s Meet Dublin in London event also focused on selling the regions with convention bureaux representatives from Galway, Shannon Region, Cork and Kerry in attendance.
Fáilte Ireland has identified business tourism as a priority sector as it helps businesses prepare for Brexit. It will focus on growing business tourism in the regions outside Dublin by supporting regional convention bureaux in Shannon, Cork, Kerry and Galway.
Fáilte Ireland is aiming to win conferences worth €31m for locations outside Dublin this year, a 15% increase on last year.
Business tourism is currently worth at least €760m to the Irish economy and supports 22,000 jobs. Fáilte Ireland is working on growing the sector over the next six years to bring the value of business tourism to the Irish economy over the €1bn mark.
Fáilte Ireland’s Head of Commercial Development, Paul Mockler, said: “As we prepare for Brexit, central to our work is selling Ireland as a Business Tourism destination to the UK market which has always been a strong market for us in this area of our work. The annual Meet Dublin in London event is a key driver in generating UK business.”
Sam Johnston, Manager of Fáilte Ireland’s Convention Bureaux of Ireland team, added: “Ireland stands out in the international marketplace as a business tourism destination thanks to its hospitality, ease of access, venues and industries. We look forward to bringing more UK business to Irish shores in the coming year and beyond.”