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Exploring the Potential for Festivals in Laois

Fáilte Ireland recently hosted a workshop in Co. Laois, focusing on the unexplored potential for festivals in the county to bring in more international tourists to the area.

Representatives from eleven Laois festivals, ranging from those which already stage established events as well as new and upcoming festivals, took part in a bespoke Ireland’s Ancient East workshop at The Midlands Park Hotel in Portlaoise. The workshop focused on plans to create festivals which will stand out in the international marketplace and can drive increased visitors and revenue to Laois.

Attractions and festivals which took part in the workshop included the Durrow Scarecrow Festival The Bulfin Heritage Cycle, and the Voice of Migrants Culture Fusion.

Head of Ireland’s Ancient East at Fáilte Ireland, Jenny De Saulles, said: “Laois already has some excellent and established festivals which stand out as great visitor experiences that bring the heritage of the local area to life and have significant growth potential. The key focus of Ireland’s Ancient East is to bring our heritage and culture to life and festivals offer visitors an opportunity to immerse themselves in local culture, one of the key reasons that overseas visitors come to Ireland.

“Our bespoke workshop has been developed to support organisers and festivals across the county on how to optimise their visitor experience and how to target key international audiences effectively, as well as how to work together to cross-promote and drive increased visitor numbers and revenue.”

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