Aldi has opened entries for its 2022 Grow with Aldi programme, whereby successful candidates will be mentored in building their brand.

The mentor scheme is undertaken in conjunction with Bord Bia.

The programme is now entering its fifth year where food and non-food applicants can enter their product in January, face a judging panel in February and if successful, have their product launched in all 149 Aldi stores nationwide in May as part of the Grow with Aldi Specialbuy promotion.

Up to 6 winners will be chosen and offered further opportunities with Aldi. This will include mentoring and development through a number of workshops such as Buying Process, Supply Chain Management and Social Media Marketing, followed by a number of individual mentoring sessions with the Aldi Buying team, the Aldi Marketing team and Bord Bia technical experts.

John Curtin, Aldi Ireland Group Buying Director, said: “We are inviting producers to enter from January 3rd and demonstrate their innovation and creativity in product development for an opportunity to win a 12 -month listing in all 149 stores nationwide. We can’t wait to see what amazing products we discover during this year’s programme.”

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