Fire Restaurant & Lounge and Sole Seafood & Grill have been confirmed as the first two Dublin restaurants to complete Fáilte Ireland’s Get China Ready programme.
The programme is aimed at educating Irish tourism businesses about the opportunities available from the Chinese market, and is organised in co-operation with Tourism Ireland and Tourism Northern Ireland. It is part of the tourism body's efforts to assist businesses with market diversification and reduce the risks currently posed by Brexit.
Presenting the certificates, Paul Keeley, Director of Commercial Development at Fáilte Ireland, said that Irish businesses are beginning to see an increase in the number of Chinese visitors since direct flights from China started in June 2018. He said: “China is one of the fastest-growing outbound travel markets in the world with numbers predicted to grow to 200m by 2020. Last year, an estimated 70,000 Chinese visitors travelled to Ireland but with the advent of the new direct flights from Beijing and Hong Kong that number is expected to substantially increase.”
Richie Wilson, Executive Head Chef at Fire and Sole restaurants, said: “The programme has educated staff across all departments of culture differences, given us a greater understanding of the Chinese tourist market and provided us with the information and tools to implement positive changes to ensure all our guests will receive the best possible Sole or Fire experience.”