Over 150 businesses and individuals from Dublin recently attended Fáilte Ireland’s Taste the Island workshop in Croke Park.
This is part of a series of workshops taking place across Ireland over the next number of weeks to develop a programme of food and drink experiences that can be included in the Taste the Island initiative.
The workshops have been organised for the industry to learn more and provide them with the opportunity to shape the development of a programme, with travel writer Pól O Conghaile as the keynote speaker.
Taste the Island is a celebration of Ireland’s food and drink cultre, and has been developed by Fáilte Ireland, in collaboration with Tourism Ireland, Tourism Northern Ireland and a range of stakeholders.
The new initiative will showcase Ireland’s food and drink, from September to November, by providing visitors with access to authentic food and drink experiences, high quality local ingredients and unique produce.
In 2018 food and drink consumption accounted for around €2.6bn, or 35%, of visitor spend and this programme will seek to create an awareness and renewed appreciation at home and abroad of Ireland’s food culture.
Tracey Coughlan, Fáilte Ireland’s Food Tourism – Strategy and Programmes Manager, commented: “The range and quality of food and drink experiences that we met in Dublin today are really world class and have the potential to drive a lot more tourists to this area. We know that there is scope for growth around food and drink for tourists and aligned with our world-famous seascapes and landscapes, we have an incredibly strong offering to motivate tourists to visit here.
Taste the Island is designed to showcase Ireland’s fantastic food and drink across September, October and November and I look forward to seeing some really strong ideas coming out of today’s workshop. What’s really important now is that people submit their proposals outlining what they are going to do for Taste the Island for what’s shaping up to be chock full season of food festivals and events all showcasing our world class produce.
Pól O Conghaile, travel writer, commented: “Ireland is renowned for its landscapes and seascapes, it’s now time for us to add our incredible indigenous food and drinks industry to this mix to make Ireland an unparalleled experience for any visitor.”