Six Irish tourism companies joined Tourism Ireland at this year’s Goodwood Revival, which took place recently in Chichester, in southern England.
The Goodwood Revival is one of the largest vintage car festival events in Great Britain, attracting about 150,000 visitors and offering a fantastic platform to spread the good news about car touring holidays around the island of Ireland.
Tourism Ireland’s presence at the Goodwood Revival is just one element of the organisation’s busy autumn promotional programme, which is in full swing right now.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Those visitors who prefer to use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. Our attendance at this year’s Goodwood Revival was an excellent platform to highlight our driving routes – like the Grand Tour of Kildare and Wicklow, the Causeway Coastal Route and the Wild Atlantic Way.”
Tourism Ireland will also highlight car touring holidays in Ireland at the Classic Motor Show in Birmingham, in November – the most popular car exhibition in GB.