Newly released figures from Drinks Ireland|Beer show that Ireland’s bee sector has been significantly impacted by COVID 19, with draught sales falling by 57% during the period January – September 2020.

The Ibec trade association, which represents beer producers in Ireland, released figures from Revenue which show that overall sales of beer were down by 15% between January and September 2020, compared with the same period last year.

The figures show that draught beer sales were particularly hard hit, as they take place in the on-trade. They fell by 57% during this period, compared to 2019.

Looking specifically at April to June, the figures show that draught beer sales fell by 93%.

Revenue data also shows that there was a fall of 4.5% in alcohol consumption between January and September 2020, compared to the same period last year.

Ireland’s beer sector has been hit harder than its EU counterparts. According to Drinks Ireland|Beer, around 63% of beer is usually sold in the on-trade in Ireland. This compares to a European average of 30%.

Jonathan McDade, Head of Drinks Ireland|Beer, said: “These figures show that despite some commentary to the contrary, consumption declined as a result of COVID 19 and the closure of pubs. Ireland’s beer sector has been hit particularly hard by COVID 19, because of the large proportion of beer usually consumed in the on-trade in Ireland.

“This data demonstrates the knock-on impact that closures have had, not only on hospitality venues, but also on their many suppliers and the wider business ecosystem in which they operate, including beer producers.”

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