Doolin, one of Ireland’s most popular visitor destinations, has been awarded Fáilte Ireland’s Destination Award for Excellence in Customer Service.
To achieve the award, tourism businesses in Doolin undertook Fáilte Ireland’s Accredited Service Excellence Programme. Nearly 120 local tourism frontline staff across 41 local businesses completed a dedicated course of customer care training.
Fáilte Ireland’s Accredited Services Excellence Programme is aimed at helping tourism businesses reach high standards in customer care, which can result in benefits such as business growth, additional repeat business, increased visitor spend and positive recommendations. The award can be presented to individual businesses or to a whole town, as is the case with Doolin.
The programme trains front-facing staff across all sectors of a business to maximise their potential in the area of customer relationships and satisfaction. It aims to reduce and/or better handle complaints, introduce new operational standards and efficiencies through best in class service, and increase sales through up-selling and cross-selling techniques.
Speaking at the presentation of the Award, Dr. Dean Panter, National – Development Manager Hospitality Operations at Fáilte Ireland, said that the Programme is an important aspect of Fáilte Ireland’s business development and training supports.
“It is a marvellous achievement for Doolin to achieve the Destination Award from Fáilte Ireland. The Accredited Service Excellence Programme is aimed at helping tourism businesses strengthen competitiveness and to help differentiate Ireland from its international competitors.”
Miriam Kennedy, Fáilte Ireland’s Head of the Wild Atlantic Way, said: “Tourism is our largest indigenous industry with 260,000 people employed in the sector and the importance of tourism to local communities along the Wild Atlantic Way such as Doolin cannot be underestimated.”
Niall Hughes, Chairperson of Doolin Tourism, said: “It is a historic day for the village of Doolin and we are thrilled that our little village has been recognized for its big heart. Today's award for Doolin is a validation of the warmth and welcoming nature of its people, who annually host hundreds of thousand of happy visitors. We are thrilled that our little village has been recognised for its big heart.”