Diageo has unveiled the new Rockshore Hard Seltzer, the latest addition to the Rockshore portfolio joining Rockshore Lager, Rockshore Light and Rockshore Apple Cider.
Rockshore Hard Seltzer, a mix of sparkling water with alcohol and natural fruit flavours, is available in Watermelon, Raspberry and Lime. Each 330ml can of Raspberry and Lime contain 83 calories each, while the Watermelon flavour containes 86 calories per can.
Seltzer now represents 10% of RTD sales in Ireland and the sector is experiencing accelerated growth.
Rockshore Senior Brand Manager, Hannah Todd, said: “We are excited to be adding to the Rockshore portfolio with the launch of Rockshore Hard Seltzer following a successful 3 years of trade since we launched Rockshore Lager in 2018. People are actively seeking choice that deliver refreshing taste, so it felt like a perfect fit for Rockshore to introduce more options with the launch of new Rockshore Hard Seltzer.”
The launch of Rockshore Hard Seltzer will be supported by an integrated communications campaign encompassing TV, digital, PR, sampling, media partnerships and in-store activations.
Rockshore hard seltzer was developed by Diageo in conjunction with agency partners BBDO Dublin, Wilson Hartnell PR, PHD, Bulletproof and Geometry.
New Rockshore Hard Seltzer is available in off-licences and supermarkets for a RRP of €3.45 per 330ml single can and RRP of €10 per 330ml 4pk can throughout the Republic of Ireland.