Diageo Appoints Colin Green as new On-Trade Director

Diageo Ireland has announced the appointment of Colin Green to the role of on-trade director for the Republic of Ireland.

Colin joined Diageo from college and has built up a career over two decades of broad commercial and leadership experience. He started in Diageo in the on-trade in Northern Ireland, moving to manage national on-trade accounts, before moving into take home trade where he managed key customers in Northern Ireland, the route to market channels and then took on the role of channel controller for the take home trade there.

For the last six years Colin has been a key member of the Diageo Ireland leadership team, firstly as head of innovation and more recently as customer marketing director where one of his key roles was to lead the commercialisation strategy of innovation brands, such as Hop House 13, Rockshore and Roe & Co.

Commenting on the appointment, Oliver Loomes, Country Director, Diageo Ireland, said: “I’m really delighted to be in a position to appoint someone of Colin’s calibre and commercial experience to lead our work with publicans, restaurateurs and hoteliers across Ireland. Colin is known for his passion in unlocking new commercial opportunities, and we’re really looking forward to him bringing this to the fore in his new role.”

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