Diageo has announced that it has chosen Ballymore as its partner to deliver the transformation of 12.6 acres of its St. James’s Gate site into a multifunctional urban district to be known as the Guinness Quarter.

Ballymore is a developer with vast and varied experience, notably in established and historic cityscapes like the Old Spitalfields Market in the City of London.

Diageo and Ballymore will work together on a shared vision for the Guinness Quarter that will preserve the heritage assets of the area.  They intend to develop the Guinness Quarter as the first Zero Carbon District in Dublin. This will involve re-using some of the existing buildings as well as examining all available renewable energy sources and how zero energy ratings can be met.

The Guinness Quarter will contain residential living spaces, as well as community, commerce, culture and public spaces.

It is hoped that the development works will reshape and extend the heart of the south inner city, and act as a catalyst for the further regeneration of the wider Liberties area.

Ballymore was selected following a search by Diageo since the autumn of 2017.  The selection process evaluated potential partners on the basis of their ability to deliver against Diageo’s vision to open up a portion of the historic brewery site, using new and existing buildings to create a dynamic mixed-use urban quarter that will include residential, office, cultural and commercial spaces, fully integrated into the wider Liberties area.

Engagement activity with the local community and other stakeholders will continue in the time ahead as Diageo and Ballymore develop a masterplan for the Guinness Quarter ahead of a planning application.

Managing Director of Diageo Ireland, Oliver Loomes, said: “As we move into the next chapter of this 261-year-old brewery, we are very excited about the possibilities of creating a quarter that will form part of the fabric of the city for generations to come. Since our announcement in 2017 we have been committed to doing it right and know that Ballymore share our vision for the future of the site. We look forward to partnering with them on this exciting project. Our ambition is also to work with the Iveagh Trust, one of Dublin’s largest social housing providers, as a partner in this project.”

Chairman and Chief Executive of Ballymore, Sean Mulryan, said: “It is unusual for a beer to mean so much to so many, but Guinness has become far more than a brand. It has become a symbol for Ireland: an icon of heritage for people all over the world. St James’s Gate has over 260 years of history, and so, we have a unique responsibility to ensure that when that famous gate opens, it opens to a place synonymous with good times and memorable experiences.”

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