The island of Ireland is being promoted as a destination for business tourism this week, at Incentive Live in Las Vegas.
Incentive Live is an event for business tourism and incentive buyers based in North America, who will be booking global incentive travel programmes for 2018 and beyond. The three day B2B event – which involves pre-scheduled one-to-one meetings, as well as networking events – provides a platform for Tourism Ireland to highlight the island of Ireland to the American incentive buyers in attendance.
“We are delighted to participate once again in this year’s Incentive Live promotion in Las Vegas,” said Alison Metcalfe, Tourism Ireland’s Head of North America. “This type of event provides us with an opportunity to highlight the island of Ireland to business tourism buyers and to spread the word about our meetings, conference and incentive facilities.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. Meet in Ireland is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, comprising of Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland.