Entrepreneur and British style icon David Gandy was in Gieves & Hawkes on Savil Row, Mayfair, London, on 26th September, to help launch Savile Row Gin – Britain’s newest gin brand.
Savile Row Gin is a London dry gin made with a blend of 12 botanicals including kumquats. The gin is juniper and citrus forward, with the citrus notes balanced by spice from coriander and pepper. The production process is overseen by Master Distiller Rob Dorsett.
Savile Row Gin adds to David’s existing portfolio of British brand investments and is one of three that he is personally involved in on a day to day basis.
“I look to invest in British start-ups that I believe to be of superior quality with inspirational teams. As a lover of gin, Savile Row Gin stood out from the crowd with its smoothness and flavour. I loved the fact it is a quintessentially British product, produced in the UK and curated on one of Britain’s most iconic streets, one that stands for craftsmanship and quality. I’m excited to be part of the team to help expand and grow the brand,” said David Gandy.
Savile Row Gin is the brainchild of Stewart Lee, Managing Director of Savile Row Style Magazine. As the long-time publisher of Savile Row Style Magazine, he believed he was the right person to launch Savile Row Gin and sought the support of stakeholders on the Row, including many of the historic Savile Row tailoring houses.
Stewart Lee commented: “I wanted to create a spirit that celebrated Britain’s proud tailoring heritage with a gin that had a taste and aesthetic that upheld the values of its iconic London namesake. A Savile Row suit is known universally as the best one can buy. With the name comes a level of expectation. Using the same artistry and attention to detail, we feel we have crafted a gin that the Row would be proud to serve.
“David embodies the refined elegance and style of Savile Row and I am delighted to have his support, both as an ambassador and investor for the brand.”
Savile Row Gin will be available at Fortnum & Mason and online from October 2019, RRP £39.95.