A group of Danish travel agents and journalists from Jutland helped to christen the inaugural Billund (in Jutland) to Dublin, as part of a promotional campaign by Tourism Ireland, Fáilte Ireland and Ryanair.

The aim of the visit was to highlight the new Ryanair flight and ease of access to people living in Jutland. The trip was also an opportunity to showcase Ireland’s tourism offering and some of the things to see and do in Ireland for Danish travellers. The journalists will be sharing their experiences, in various online and print publications, to their combined audience of around 838,000 readers.

The itinerary included Malahide Castle and Gardens, Slane Castle and Slane Distillery, Croke Park, the Guinness Storehouse, Glasnevin Cemetery Museum, the Little Museum of Dublin and the Museum of Literature Ireland (MoLI).

Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region, said: “We were delighted to invite these travel agents and journalists to visit Ireland. It’s an opportunity to promote the new Ryanair flight from Billund to Dublin, as well as some of our visitor attractions.

“The new Ryanair flight between Billund and Dublin is good news for Irish tourism, particularly as we aim to grow tourism business in the shoulder and off-season months. We look forward to co-operating with Ryanair to maximise the promotion of this new service.”

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