Following a Kickstarter crowdfunding campaign, which raised the €14,500 required to help purchase specialist equipment, Dublin-based zero waste foods brand, Cream Of The Crop, has launched a new snack product called ‘Bananitas’ – the first in its range to be available for delivery nationwide.
As part of a recently announced sustainability-focused partnership with Fyffes, Giselle Makinde’s business will collect up to two tonnes of surplus bananas per month from Fyffes’ Ripening Centre in Balbriggan to produce Bananitas – a zero waste snack inspired by Giselle’s childhood memories of growing up in Brazil.
Cream Of The Crop helps battle food waste by using surplus ingredients that would otherwise end up in landfill or, in this instance, be converted into biofuel to create a range of zero waste products, which also includes gelatos and sorbets.
From Cream Of The Crop’s new 1,700 sq. ft production facility on the Ballycoolin Road, Dublin 11, Giselle and her team have the capability to save up to 24 tonnes of bananas from landfill each year.
The purchase of specialist dehydrators and chocolate coating machines using funds from its Kickstarter campaign now means that they can utilise Fyffes’ ripe bananas – only deemed as surplus because they don’t meet the supermarkets’ stringent specification criteria – to produce Bananitas.
Consisting of dried banana bites coated in 70% dark chocolate, which are 100% natural, gluten-free, vegan friendly, and high in fibre, Bananitas become the first non-frozen product in the Cream Of The Crop range – removing the logistical issues involved in transporting and storing frozen foods, and allowing for nationwide distribution and delivery.
Giselle Makinde said: “Bananitas have been in my long-term plans for a while now, ever since I first started discussions with Fyffes about a sustainability partnership. I’m delighted to finally be able to launch them and have created a delicious zero waste product that can now be delivered nationwide. I’d also like to take this opportunity to say a huge thank you to everyone who supported the Kickstarter campaign and helped make this product a reality.”
Bananitas are available to purchase online at www.creamofthecropfood.com in 130g compostable packs priced at €4.90 each, or €26.50 for a bundle containing x6 packs (130g each), either for collection (Monday to Friday, 8:00am to 4:00pm) from Cream Of The Crop’s premises at the Premier Business Park on the Ballycoolin Road, Dublin 11, or for delivery nationwide. They are also set to be stocked in a range of independent artisan food stores across the country.