Fáilte Ireland has joined forces with the stallholders from the English Market in Cork as well as local pubs, restaurants and cafes in a new pilot initiative to improve the Cork visitor experience.
Recognising that many visitors pass through the English Market, the tourism authority has developed the Cork English Market Food Experience, which highlights where the produce sold in the market can be sampled and enjoyed locally. It is hoped the initiative will also encourage increased visitor spending throughout the city.
Pubs, restaurants and cafes from across the city are featured in a handy map which allows visitors to fully discover the tastes of the English Market. The premises will clearly highlight on their menus the letters ‘EM’ beside those dishes that have used produce from the market providers.
The initiative will run for the month of August and if successful, Failte Ireland working with the various parties will look to further build the food experience in the future.
Gary Breen from Failte Ireland said: “The English Market is at the heart of the tourism offering here in Cork City attracting thousands of visitors a year. However we want these visitors to do more than just look and admire the wealth of produce that is available, we want to drive more business to the local pubs, restaurants and cafes which in turn benefits the stallholders.
“Food plays a big role in many visitors’ holidays and to be able to taste and not just look at what the English Market has to offer is what this initiative is all about.”
Visitors can pick up the map from The English Market, in the Tourist office on Grand Parade and at Cork Airport.