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Cork Publicans Embracing Food

Chefs working in pubs and bistro in the Cork region recently attended a Grow Your Food Programme workshop, held in the Oriel House Hotel, Ballincollig.

The programme is a day-long workshop aimed at Vintners’ Federation of Ireland (VFI) members who want to enhance their food and drink offering through a broader understanding of local sourcing, along with crafting the story of their pub. The course also ensures participants are equipped with the know-how and tools to optimise profits whilst offering a high quality food and drink experience.

Establishments that attended included The Thomond Bar, Hartys Bar, The Four Winds and Crane Lane.

Paul Keeley, Director of Commercial Development at Fáilte Ireland, said: “The whole area of food tourism has grown in importance over the last decade with high quality local experiences now a major contributor to a visitor’s holiday satisfaction. The implementation of the Grow your Food Reputation Programme is providing pubs with a leading role to play in delivering on these great experiences.”

Padraig Cribben, Chief Executive, VFI, said: “The programme developed in partnership with Fáilte Ireland is a day-long workshop that allows publicans to spend time ‘on’ their business instead of ‘in’ their business. A strategic approach to food is essential for both experienced and novice food pubs. The case studies utilised throughout the workshop are full of practical tips from publicans around Ireland who are more than happy to share their wisdom with our members.”

The Grow your Food Reputation programme is continuing throughout venues in Ireland until mid-November 2018. Publicans interested in further information can contact VFI HQ at 01 492 3400 or email enquiries@vfipubs.ie.

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