Constellation Brands, a leading beverage alcohol company, has announced that it has acquired a minority stake in TÖST – a flavor-forward and alcohol-free sparkling beverage brand.
The investment was made through Constellation’s venture capital group, which aims to collaborate with people and brands driving innovation and transforming the future of the industry together.
TÖST addresses the growing demand from consumers who are looking for an elegant and sophisticated beverage that happens to be alcohol-free. Designed to pair well with any meal or simply be enjoyed on their own, TÖST and TÖST ROSÉ are refreshingly dry and not too sweet. TÖST is a “never alcohol” product, meaning there is no alcoholic fermentation at any point in the production process, expanding the opportunity to reach an even wider variety of occasions. TÖST has notes of sparkling white tea, cranberry, and ginger, while TÖST ROSÉ has notes of sparkling white tea, ginger, and elderberry.
According to Nielsen IQ, 82% of non-alcoholic drink buyers are also still purchasing drinks that contain alcohol, meaning TÖST extends the options and opportunity for participation on traditional beer, wine, and spirits occasions, making it a strong complement to Constellation’s current portfolio. TÖST beverages’ focus on a complex taste profile also meets growing consumer interest in having a wider variety of flavor options across all beverages.
“TÖST is a delicious liquid that feels celebratory and elevated for life’s big moments, and also versatile and approachable for everyday enjoyment,” said Mallika Monteiro, Executive Vice President and Chief Growth, Strategy, and Digital Officer at Constellation Brands. “Our investment in TÖST allows us to continue to optimize our higher-end portfolio by providing an alcohol-free beverage with a complex flavor profile for consumers that complements their lifestyle across a variety of occasions.”
“We are excited and humbled to have Constellation Brands as a partner in our mission to bring TÖST beverages to even more consumers,” said Brooks Addington, CEO of TÖST. “We believe our mutual consumer-centric focus and desire to deliver premium product experiences positions TÖST for exponential growth in the coming years.”
TÖST is currently sold in 40+ states and 7 countries through major retailers, grocers, restaurants, specialty stores, liquor stores, and caterers. Consumers can also purchase TÖST online at www.tostbeverages.com.
