Ireland’s first ever completely frictionless store, Market x Flutter, has opened at Flutter Entertainment’s newly renovated global headquarters in Clonskeagh, Dublin 4.

The store, developed for Flutter by Compass Group Ireland, uses AI-powered computer vision technology from AiFi, allowing shoppers to purchase items in-store without having to wait in line or stop to scan or pay. The store stocks fresh meals including a selection of hot and chilled dishes to-go, as well as drinks and confectionery.

Customers ‘check in’ when entering and then freely wander through the store, selecting from items at their leisure without having to scan anything. They leave with their purchases and a receipt is delivered to their phone moments later.

The new store uses frictionless technology from AiFi. Once inside, computer vision cameras anonymously track the shopper, adding selected items to the virtual shopping cart. No facial recognition or biometrics are used.

Welcoming the convenience and ease of the new retail system, Padraig Ó Ríordáin, Chief Legal Officer & Group Commercial Director of Flutter, and the Executive Lead for the Dublin office, said the frictionless store was among many innovative features available to Flutter staff at their newly renovated global headquarters.

“Our new-look global headquarters in Dublin encapsulates Flutter’s vision for the future of work. We have made a significant investment in this modern, agile and flexible workspace, and are excited for our colleagues based here to experience all it has to offer. The frictionless store is just one example of its many unique features and is indicative of the kind of innovative work that our talented team, based here, delivers every day. It is a great addition to the office space and we are grateful to Compass Group Ireland for making it a reality”.

Frictionless units will be established within other corporate clients’ offices in the coming year by Compass Ireland, as well as in the sports and leisure sectors.

The stores will be established where vending-only food solutions exist currently, or where the new contactless format can be part of a suite of solutions, including self-service and serviced meal options. Compass employees will be on-hand to provide support to customers.

Flutter Entertainment is a global sports betting, gaming and entertainment provider and employs around 1,700 people at its Dublin headquarters.

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