A global first for Coca-Cola, the brand has enlisted some of the world’s most influential and innovative bartenders to create four new Coca-Cola Signature Mixers, designed to be paired with premium dark spirits.
Building on its longstanding reputation as the original, authentic mixer, the brand challenged a handful of the world’s leading bartenders to take the unique familiar flavour of Coca-Cola and experiment with over 200 contemporary and traditional ingredients to create the new mixers.
Taking cues from the brand’s heritage, Coca-Cola Signature Mixers will be served in contemporary Hutchinson glass bottles – a silhouette that pre-dates the iconic Contour – first used by Coca-Cola in 1894 when the product was bottled rather than served at a soda fountain. Each bottle is stamped with the signature of its co-creator.
The new Coca-Cola Signature Mixers include:
- Coca-Cola Signature Mixers Smoky Notes by Max Venning
- Coca-Cola Signature Mixers Spicy Notes by Adriana Chía and Pippa Guy
- Coca-Cola Signature Mixers Herbal Notes by Antonio Naranjo
- Coca-Cola Signature Mixers Woody Notes by Alex Lawrence
The collaborative project started in March of 2018, when the brand invited mixologists to attend a Coca-Cola curated workshop held at a secret location. The mixologists created different variations which consumers were invited to taste. The most popular four flavours were chosen as the first batch of Coca-Cola Signature Mixers.
Commenting on the new product, Petre Sandru, Country Manager Coca-Cola Ireland, explained: “Coca-Cola has always had a synergy with dark spirits and classic cocktails, from the inception of the iconic Cuba Libre in the late 1900s to the popular whiskey & Coke in the early 20th century. With the rise of mixed drinks, we’re excited to announce the launch of Coca-Cola Signature Mixers, a specific range uniquely created to mix with dark spirits.
“Working with an inspirational group of global mixologists to create amazing flavour combinations, we hope Coca-Cola Signature Mixers open up the world of mixology to an even wider audience.”