Coca-Cola Creations is dropping a remix for its newest limited-edition flavor – a collab with GRAMMY-nominated artist Marshmello.
The release is the brand’s first-ever beverage co-created with an artist.
“It was great to collaborate with Coca-Cola on this limited-edition drop,” said Marshmello. “We created a vibey blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love it too.”
One might think Marshmello’s Limited Edition Coca-Cola would be marshmallow-flavored, but the magic here is in the unexpected. Marshmello’s Limited Edition Coca-Cola is a fusion of the artist’s favorite flavors – strawberry and watermelon – with a Coca-Cola taste.
“Music is powerful in connecting communities and creating opportunities for shared experiences, much like Coca-Cola,” said Oana Vlad, Senior Director, Global Strategy, The Coca-Cola Company.
“For our third Coca-Cola Creations drop, we sought to add an unexpected remix of flavors to a great Coca-Cola taste, and Marshmello is the perfect collaborator. It’s an exciting step for our brand to introduce Marshmello’s Limited Edition Coca-Cola and invite fans to immerse themselves in Mello’s world.”
Marshmello’s Coca-Cola Creations flavor will debut in an immersive takeover on Loserfruit’s Twitch channel on July 9, ahead of the flavor’s release, where fans can participate in a unique adventure and gain exclusive access to meta merch designed by Zepeto.
Then, beginning July 25, fans can scan the QR code on the can to be transported to the Coca-Cola Creations online hub, where AI technology will transform their emotions while listening to Marshmello’s latest track into a personalized piece of digital art. The experience was designed and produced by GUT.
Marshmello’s Limited Edition Coca-Cola will be available to purchase in individual 12-ounce cans and will also come in a Zero Sugar version. Collectible slim cans with black and white visuals pay homage to the artist’s signature aesthetic, as well as dripped Spencerian script, melding the brands together into a smooth and satisfying vibe. Coca-Cola partnered with Forpeople on the packaging design.
Later this year, Coca-Cola will introduce additional limited-edition Coca-Cola Creations.
