Celebrity chef Clodagh McKenna teamed up with Tourism Ireland recently, to help launch the Taste the Island initiative in Britain.
Clodagh created a ‘harvest lunch’ in the grounds of her home, Broadspear House – located in Highclere Park, where Highclere Castle, the set for Downton Abbey, is located. Tourism Ireland invited British food writers and influencers, as well as broadcast journalists, to the event.
Clodagh was joined by Stevie Higginson (head chef and proprietor of the Square Bistro in Lisburn) and together they created a lunch to reflect the food offering from across the island of Ireland.
A 12-week campaign with TripAdvisor in Britain will target food travellers who are also interested in visiting Ireland. Activity will include email marketing, online ads, as well as online video.
“We’re delighted to work with Clodagh McKenna and Stevie Higginson to launch Taste the Island in Britain,” said Siobhan McManamy, Tourism Ireland’s Director of Markets. “Their harvest lunch was an opportunity to spread the word about our culinary offering. And, in hosting the lunch in her home, Clodagh also helped reinforce our message about warm Irish hospitality and what makes a holiday in Ireland unique and truly memorable.”
The harvest lunch event marks the beginning of Tourism Ireland’s programme of promotions to highlight Taste the Island around the world. Other programmes under way include one in Lyon, France, where travel professionals were invited to attend a special event. A Taste the Island event will take place in Dubai in November, to be attended by food, lifestyle and travel journalists.
In addition, twelve tour operators from Britain, Germany, France, Italy, Scandinavia, Belgium and the Netherlands have been invited to participate in a Taste the Island fact-finding visit to Ireland October.